Wednesday, 15 April 2009

Tax Day Tea Party: Republicans get in on the New Media Act

Much of the talk around the American presidential election centred on the Obama campaign's ability to harness the power of the internet to activate local supporters on the ground across the country.

Probably still reeling from their defeats on Pennsyvania Avenue and in Congress, the Republicans have been steadily growing their online engagement- already GOP politicians on Twitter outnumber their Democratic counterparts significantly. And now supporters of the Republicans have used the net to organise and publicise a series of protests across the USA today under the 'Tax Day Tea Party' banner.

The protests are pitched against Barack Obama's big-spending cash stimulus programme and coincide with the deadline for filing federal income tax returns.

Opponents say that it is merely an astroturfing exercise. Nonetheless, the campaign is trending well on Twitter, which suggests that it's at the very least garnering interest if not support. Whether this interest can be converted into action on the streets, as the Obama campaign so dramatically succeeded in achieving last year, will become clearer as the day progresses.

Cynical or not, the Tax Day Tea Party shows how major players are increasingly seeing digital communication as a key component of political activity.

1 comment:

Anonymous said...

No doubt the republicans are starting to build up for the next elections - as all political parties should be doing as soon as the last election is over!